NBA Program of Nita Ambani led RF Will Engage With 4.5 Million People

The National Basketball Association (NBA) has announced on Thursday that Nita Ambani led Reliance Foundation’s Junior NBA program will return in 2018. The fifth edition of this program will be the largest as compared to the previous ones. The objective of this program is to promote and develop basketball among youth across the nation and create a positive impact on Indian girls and boys who are interested in sports.

About the Jr. NBA program

This is the fifth year of the program and it is expected that it is going to engage with more than 4.5 million girls and boys and 4,500 coaches and physical training instructors from 34 cities within the country.

The program is focusing on inspiring youth to get an active and healthy lifestyle through sports. It has integrated basketball into the sports curriculum of 4,500 schools participating in the program.

Yannick Colaco, the Managing Director and Vice President of NBA India said that the Jr. NBA program is focused on the growth of basketball among young Indian girls and boys. This program is free for all participants and it also includes a skill competition for individuals, which is a time-based challenge that will have passing and shooting, dribbling, and 5 on 5 competitions.

The performers who top the in-school skill competition will then be qualified to attend the citywide skill challenge and these finalists will compete for the 2018 City Finals.

This program aims to teach the fundamental skills and the core values of basketball at the grassroots level. These efforts are for the growth and improvement of the basketball experience among young players, coaches, and parents.

Nita Ambani attends Jr. NBA program in Mumbai
Nita Ambani attends Jr. NBA program in Mumbai

Reliance Foundation’s contribution to the program

Reliance Foundation plays the role of a catalyst for the development of the nation. Through its sustainable and innovative solutions, it is focusing on the areas of education, sports, health, rural transformation, urban renewal, protection of Indian art, heritage, and culture, and more.

The Junior NBA program is in line with the foundation’s goal of helping the overall development of children through sports. As per a Reliance Foundation spokesperson, the entire organization is thrilled to partner with the NBA as this will help in increasing the presence of basketball in more cities in India.

The Managing Director and Vice President of NBA India said that with its commitment to holistic development via sport, Reliance Foundation has played a huge part in the NBA program by teaching the game values along with respect, teamwork, and leadership.

Jr. NBA program

The NBA program of Nita Ambani led Reliance Foundation has reached more than six million youth and has also trained over 5,000 physical training instructors nationwide, since its launch in 2013.

About NBA

The NBA is a media and global sports business that is built around three important and professional sports leagues. These are the Women’s National Basketball Association, the National Basketball Association, and the NBA G League. This league has a major international presence with programming and games in 50 languages and 215 countries.

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