Nita Ambani led Reliance Foundation to Scale Up their Rural CSR Initiatives

Ever since its inception back in 2010, by Founder and Chairperson Nita Ambani, wife of Mukesh Ambani, Reliance Foundation has always focused on helping the rural community. The programs initiated by the non-profit organization such as Nutrition Gardens, Information Services Program, Farmer Producer Companies, etc. have all sought to improve the livelihood of people living across all the impoverished areas of the country. Furthermore, the reach of the Foundation is also observed in the fields of sports, disaster response, education, etc. The sole purpose of the organization is to provide opportunities in order for them to enrich their lives.

Impact of Reliance Foundation’s Activities-

The development models that the Foundation, backed by Nita Ambani, employs has had an incredible impact observed over the course of the time in which they were active. The numbers show that over several lakh people in 15 states who live in villages or other small rural communities. In those areas, several issues pertaining to rural transformation, basic education for children, culture and heritage renewal were focused upon.

In particular, the impact in two Telugu states of Telangana and Andhra Pradesh were impressive; the Foundation had managed to touch over 8.5 lakh of the rural population in those states alone. The plan of action for those areas was to begin work in association with the communities to firstly identify the crucial needs then formulate a viable development blueprint for those areas.

Activities Undertaken-

What followed after the plans was a chain of activities that included a massive wasteland development. Over 6,500 hectares of such land were turned productive, where a part of it was also given to farmers so they could grow crops on it. Additionally, over 2.3 billion litres of rainwater harvesting capacity was created using several structures in order to farm on these lands and to resolve drinking water issues.

Here too, nutrition gardens were established, so fresh vegetables and fruits we no longer a problem. Classrooms were constructed for school going children and around 3,000 youths were trained to hone several employable skills for improving career prospects. Not only did the livelihoods improve, but the many opportunities granted have helped elevate the economy of these areas.

Future Plans-

Nita Ambani has approved long standing plans for expanding the efforts taken by the Foundation for the rural CSR activities. Mr. Jagannatha Kumar, CEO of RF and Mr. Vamsee Krishna Jasti, head of the Rural Transformation division of the foundation, have shared their thoughts as well-

“Our attempt is to create replicable and scalable models of development through direct action, with community participation and innovative use of technology. Now we reached a critical mass making a difference to the lives of communities”.

The Foundation shall now replicate the model implemented in those states throughout the country. More investments, in addition to the Rs. 3,000 crore already pumped for activities across the countries, shall be made. All in all, the aim to see a more developed rural part of India is being achieved slowly, but surely.

2 thoughts on “Nita Ambani led Reliance Foundation to Scale Up their Rural CSR Initiatives

  1. Nita Ambani’s Reliance Foundation is always on top when it comes to Corporate Social Responsibility. By scaling up rural CSR initiatives, it would be a great help for this areas improvise their health, livelihood, etc.

  2. Majority of Indians live in rural areas so for the whole country’s development it has become essential to have better facilities in rural areas. In rural areas, most of the parents don’t know the importance of education, so they prefer their children to do some domestic chores or work than going to school. It’s really nice that Nita Ambani is up with so many initiatives for the betterment of rural areas.

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