Reliance Foundation is a philanthropic organization which was set up by Nita Ambani. Founded in 2010, the aim of the Foundation is to try and resolve the country’s leading challenges in the fields of rural transformation, education, sports, etc. They have relentlessly tried to address this through many different methods, innovations and using science as well (such as the implementation of the Nutritional Gardens). Nita Ambani herself has been involved in many such activities, such as disaster response, arts and culture, grassroots programs, etc. An estimated 12,500 villages and more than 12 million people have had a positive impact in some way or other because of the organization’s initiatives.
Nita Ambani’s Contribution for Rural Development-
Nita Ambani has always prioritized the development of rural areas before all else. The country’s progress hinges on the majority that live in the rural regions, rather than urban areas, that is what her belief is. And this has always been showcased in the activities undertaken by the Foundation. New techniques and other innovative solution shave been tried and tested in order to improve the water shortage situation faced in drought areas, the productivity of the farms owned by the villagers, etc. One such initiative is known as the Farmer Producer Company, which was launched in 2010 by Reliance Foundation.
The Farmer Producer Company (FPC)-
The FPCs are one of the key strategic techniques implemented by the Foundation. This is part of a huge cog in the rural transformation goal in the organization. The aim is to strengthen the value of the farm produce and to increase its marketability. This was seen to help the farmers and other livestock owners to get better prices for their produce and helped increase the overall income of everyone who participated in this initiative. Nita Ambani has personally overseen the program’s activities, which involves training the farmers to independently manage these companies in the long term. A total of 19 FPCs have been formed since its inception in 2010, benefiting over 21,000 families. These companies, taken together, had transacted over 4,500 metric tonnes of farm and non-farm produce till the end of last season, raising farmers’ incomes significantly and augmenting the farmers’ ability to govern their own institutions effectively.
The project has been a huge success all over the country. Especially in a particular region in Rajkot district of Gujarat, where a 128 percent growth in turnover in Kharif of 2017 was achieved. The FPC was set up there in August of 2016 and has touched this business milestone in its second season of operation. The turnover of this FPC alone has more than doubled from Rs.7 crore (2016-17) to Rs.16 crore (2017-18). The surplus added to the village economy by the FPC’s business went up from Rs.1.5 crore (2016-17), to more than Rs.3.5 crore (2017-18).
This is a mark of how great and effective Reliance Foundation has been in their approach to resolve the rural developmental issues that plague the many regions of the country. Recently, Shri Arjun Ram Meghwal, Union Minister of State for Finance and Corporate Affairs, felicitated RF with the Krishi Pragati Award instituted by the National Commodities Derivatives Exchange (NCDEX) for its ‘Outstanding Contribution as a Resource Institution for Promoting FPCs’. With such efforts taken, Nita Ambani has ensured that the future of farmers are secure and the economy is boosted.