Reliance Jio 4G has been taking the market by storm, and along with Reliance Industries Limited (RIL) Chairman Mukesh Ambani, Reliance Founder and Chairperson, Nita Ambani has played a pivotal role in ensuring the brand received just the right exposure in terms of marketing and branding. The 4G service provider opened with a grand launch by ambassador Shah Rukh Khan with Nita Ambani orchestrating the event.
Nita Ambani’s Role at RIL
Nita Ambani stated that Reliance wanted Jio to have a fresh new start and her idea has been effectively reflected in Jio’s design. Reliance’s sports business is managed by Nita Ambani from her desk that is located within RIL quarters. She prefers the workspace because she likes to interact with the team while working.
Apart from spearheading vital aspects of RIL’s business, Nita Ambani is also involved in mentoring her twins, Akash and Isha for important roles in the family business. In fact, she attributes the ‘open office’ concept employed at Jio to Isha and Akash who have both studied at the prestigious Yale and Brown universities respectively.
First Lady of Indian Business
It doesn’t come as a surprise that Nita Ambani’s active involvement at RIL has now been recognized globally, which is why the lady has made it to Forbes’ list of Power Businesswomen this year. Reliance Board Director, Adil Zainulbhai emphasized Nita Ambani’s role of helping Reliance Industries employ a more customer-oriented approach. In fact, she is even described as the ‘power near RIL’s throne’. Even lauded writers like Shobhaa De have termed Nita Ambani as the ‘first lady of Indian business’. RIL’s financial banker, K.V. Kamath commended Nita for having achieved so much without losing her humble manner.
Chairperson of Reliance Foundation
In addition to her role as the non-executive director of RIL, Nita Ambani has been initiating several projects under Reliance Foundation. Besides playing mentor to Mumbai Indians in the IPL, Nita Ambani’s interest in sports led her to associate with IMG, a sports management company, for a venture.
Additionally, she is the Founder of Dhirubhai Ambani International School. Having worked as a teacher herself, Nita Ambani understands the importance of a good education system which is required to build a strong foundation in young minds.
The Sir H.N. Reliance Foundation Hospital has also been one her main areas of focus, helping her fulfill her aim of providing world class healthcare facilities, even to the underprivileged community.
Mukesh Ambani himself marveled at how Nita Ambani has managed to gather a pool of talent at Reliance and how her contribution has sparked Reliance’s consumer-focused ventures. Her other areas of interest span across projects like the Jamnagar animal shelter, healthcare, rural development, art conservation, and more. Her Bharat India Jodo (RF BIJ) program ranks high on her list of priorities. She aims to ensure a sustainable livelihood for marginalized farmers across India. However, despite achieving so much, her humility is what makes her stand out. In her own words, she claims to be more motivated than before to continue her journey of learning and growing.